WHY IS ITALIAN WINE APPRECIATED ABROAD?
December 10, 2019
Why do people like Italian wine abroad? Because it expresses the profound relationship between the human being and the environment like no other product from the main wine-producing countries. This means that the consumer chooses a wine based on the brand authenticity of a winery, namely, through characteristics such as quality, heritage, sincerity, continuity, integrity, symbolism and prefers companies that know how to tell their story and their territory, giving moral and real value to their brand, consistent over time in their objectives. It emerges from the Italian Taste Summit, promoted in Padenghe Sul Garda, by Miro & Co. Wine Global, with over 30 wineries from all over Italy and 30 international importers (read all)